Builder Spotlight: Wally Sanger

November 3, 2010

Wally Sanger started building homes in Florida in 1982. But because Wally is a unique individual driven to build better homes, he invented, and patented, solid concrete walls to replace conventional concrete block (CBS) construction, which had become the norm for many years. Wally’s innovative construction system consists of solid concrete, steel and insulation material he named Royal Wall. Since then, more than 5,000 homes in South Florida have been built with the Royal Wall system. It is characterized by both its extreme hurricane resistance and high energy efficiency.

In the late ’90s, Wally started Royal Concrete Concepts (RCC), a manufacturing company that utilizes concrete walls to build re-locatable school rooms that replaced the traditional “portables.”  The new school rooms were built with concrete floors, walls and roofs providing safety and efficiency.  By the end of 2006, more than 1 million square feet of classroom space had been completed.

Wally didn’t stop there. With his innovative and competitive demeanor, he went on to expand his venture into the residential and commercial markets, always keeping in mind his goal to build the most hurricane-resistant and energy-efficient buildings.  In 2008, RCC opened a new 180-acre manufacturing plant to keep up with the demand from the various markets.  More than 2 million square feet of modular space was built by RCC between 2007 and 2009.

RCC added distributors in the hurricane-ravaged areas of Texas and in Mississippi.  All residential,l concrete modular homes are placed by RCC’s distributor network, which now reaches from Florida, Georgia and Mississippi to Texas.

RCC then ventured into the hotel market by rebuilding the burned down Cheeca Lodge in the Florida Keys in less than six months.  The Cheeca Lodge is the first four-story luxury hotel built by combining concrete modular construction with panelized floors and roofs.  This ease and speed of construction brought customers from all over the Bahamas and the Caribbean to RCC.  Currently, the US Coast Guard is purchasing 20 homes to be barged to Andros Island.  The Coast Guard appreciates the low maintenance and extreme hurricane resistance of the homes.

RCC’s concrete modular buildings complement today’s trend of building green, sustainable and efficient homes.  And, Wally built the first LEED certified home in the state of Florida, long before it became fashionable to be green.

Wally thinks outside the box and his mind never stands still.  When he was approached by the government in Angola about its housing needs, he designed a containerized home that is attractive, efficient and can be shipped via container ship.  The first model has been delivered to Angola, and RCC is awaiting a large order to follow.

Wally Sanger holds 15 US patents.  He earned countless awards from the Gold Coast Builders Association (GCBA) and the Treasure Coast Builders Associations (TCBA) for the energy efficiency of his homes.  In 2007, he won the CiCi Award for Community Impact in Florida and was named Builder of the Year by GCBA.  In 2006, he won the Excalibur Award as Business Man of the Year which was presented by the Fort Lauderdale (FL) Sun Sentinel Newspaper. Want to explore putting Wally’s product in your area? You can be sure Wally will be interested in any new challenge or venture.

For more information about Royal Concrete Concepts go to www.RoyalConcreteConcepts.com or call 800-515-4204.


BBWG’s Performance Plans Help Builders Save Time and Money NOW

October 6, 2010

For the past 20 years, Bonded Builders Warranty Group (BBWG) has introduced products and services designed to protect our builder members and help them sell more homes.  Current market conditions have builders searching for ways to control both time and money.

BBWG recognizes the benefits of putting that time, effort and money into those areas that bring the most return – selling and building.  We have programs that allow builders to outsource their warranty work and its associated costs.  We call these programs our Performance and Performance Plus Plans.

With the Performance Plan, BBWG receives the warranty requests, investigates, repairs and then pays for those repairs.  With one fee, paid at closing from the proceeds, our builder is released from warranty obligations, liabilities and costs.

By turning over the warranty service work to us, the builder is free to reduce or even eliminate the warranty department, saving payroll, benefit, Worker’s Comp, vehicle and material costs.  The program even includes our 10-year structural coverage warranty.  We can also administer the warranty for those closed homes still under the builder’s warranty, which will result in an immediate savings in personnel costs.

The Performance Plus Plan incorporates the warranty service work with the Orientation/Walk-through and completion of the punch list for those builders who are short handed and looking to outsource as much as possible.

BBWG understands the importance of customer service and cost control.  We have been specializing in both for 20 years.  Let us show you how you can benefit from our experience while freeing you to do what you do best and what brings you the most return –  building and selling!

For more information about the plans, contact Sheila Morgan at (800) 749-0381 Ext. 3801.


Chase Puts Hold on 56,000 Foreclosures

October 4, 2010

In what’s been dubbed the “robo-signing” scandal, JP Morgan Chase and Co. has joined GMAC Mortgage in temporarily halting foreclosure proceedings in judicial foreclosure states, following allegations that workers the companies employed failed to follow the proper legal procedures in filing paperwork demonstrating that the lenders had the right to foreclose.

In the past, such allegations — often brought by attorneys representing homeowners in disputed foreclosure proceedings — have mostly delayed, not stopped foreclosure proceedings.

But the robo-signing allegations could affect other lenders who rely on a paperless loan registration system developed for the industry by Mortgage Electronic Registration Systems Inc. (MERS), slowing foreclosure proceedings in courts nationwide.

On Sept. 17, GMAC Mortgage temporarily halted foreclosure proceedings on homeowners in 23 states including Florida, New York, Illinois and Ohio. The company has said employees preparing foreclosure filings submitted signed court affidavits that contained information they had not personally verified.

GMAC Mortgage has withdrawn some of the affidavits, and the Treasury Department, which owns a majority of parent company Ally Financial Inc. thanks to a $17 billion bailout, has ordered the company to correct its procedures, the New York Times reported.

Now, JP Morgan Chase has put the brakes on 56,000 foreclosure proceedings, following similar allegations against a team of Chase workers in Ohio that was allegedly signing off on 18,000 documents a month.

According to Ohio Secretary of State Jennifer Brunner, a team of eight employees at Chase Home Finance may have improperly notarized thousands of affidavits in foreclosure proceedings, stating that they had reviewed loan files and documents demonstrating a loan’s chain-of-ownership, when they were in fact relying on the work of subordinates.

Brunner detailed those allegations in a letter last month asking the U.S. Attorney for the Northern District of Ohio to look into the matter.

“For too long, thousands of homes have been taken from consumers without proof that the foreclosing party actually has that right,” Brunner said in a press release. She said lenders are abusing the notary process “to concoct a chain of title they never had.”

Chase spokesman Tom Kelly said the company believes the information in the affidavits was accurate, and not affected by whether or not the signer had personal knowledge of the precise details.

“The affidavits were prepared by appropriate personnel with knowledge of the relevant facts based on their review of the company’s books and records,” Kelly told Inman News.

“We are working with independent outside counsel to review our affidavit preparation and signature process to confirm that it satisfies all documentary and evidentiary standards.”

Chase has requested that the courts not enter judgments in pending matters until the company finishes its review, which Kelly said should be completed “in a few weeks.”

GMAC Mortgage parent company Ally Financial has made similar statements, characterizing the issue as technical.

But Brunner, citing a deposition of a Chase Home Finance employee taken by lawyers who are suing Chase on behalf of homeowners in foreclosure, thinks the problem is more than technical and may be widespread.

In the deposition, Brunner said that in order to process documents needed to file foreclosure actions, the employee admitted to signing documents “in multiple capacities” — such as the assistant secretary or vice-president of various companies — in order to assign interests between companies including Deutsch Bank, JP Morgan, Chase Home Finance, and MERS.

The way the system works today is “not fair to consumers or to the employees who, by virtue of their jobs, are signing these documents,” Brunner said, urging the Department of Justice to take up an investigation “to protect consumers and hold financial institutions to the standards of scrutiny and exactitude required by law, even if it means prosecuting some of our largest corporations.”

MERS was created by the lending industry in 1997 to make it easier for lenders and companies that securitize mortgages to buy and sell loans. Brunner said over half of all new U.S. mortgages are registered with MERS and recorded in the MERS name, rather than in the name of the actual noteholder.

That can make it difficult for homeowners — or their attorneys — to determine who actually owns their loan, critics say.

MERS has won a number of court decisions upholding its right to be the mortgagee of record — a right borrowers give the company when they sign their closing documents. The company launched a new service this summer that allows borrowers to look up which company services and which company owns their loan, although investors who buy mortgage loans can opt out of the system.

The “robo-signing” scandal has also attracted the attention of attorneys general in California, Florida, Colorado, Illinois, Iowa, and North Carolina.

Last month, the Florida attorney general’s office said it was investigating whether documents produced in court by attorneys representing lenders have been “fabricated” by affiliated companies outside of the U.S.

Reprinted with permission from Inman News.


Staying Strong

October 4, 2010

As we enter the last quarter of 2010, we likely have one of two perspectives. We are either satisfied (or relatively happy) with the progress that we’ve made so far this year or we are beginning to panic that we haven’t accomplished more.

Either way, we still would like more from this year. Even if we are current with our goals, we’d like to finish the year with a stronger performance. Obviously, if we are behind on attaining our goals we need to kick it into high gear.

When 2010 started back in January, all of us had plans for the year. Some of us had very ambitious ones, and others had plans that were designed just to keep us in business. Along the way, we likely have made adjustments to those plans as market conditions have dictated. We are facing a pullback on consumerism, but sales are being made every day. It’s up to us to determine how we get to make our sales.

Stamina, determination, and perseverance are all traits of remaining strong over the course of a year’s worth of selling. Regardless of what we have faced so far, there are still three months ahead of us where we can make a big difference — for our companies, our customers, and ourselves.

An athlete who once was in top competitive form but has let several weeks or months go by without any training or conditioning will find that he or she is not as fit as they once were. While they still would be in better physical condition than most people, they would struggle in a competitive event against someone in peak condition.

That’s the way it is with us. We need to maintain or selling edge. We need to constantly stay current on what is going on in our market, companies that are coming and going, and economic factors that are changing. We need to practice our sales and communication skills. We need to meet people and add to our database of sales leads. We need to be ready to make a sale at all times.

If we stay poised and ready to make sales, we recognize opportunities when they present themselves, and we don’t shy away from them. We don’t have to get “up to speed” or wait until we feel more comfortable to make a presentation. We constantly are ready.

That’s how we stay strong over the course of a year, and that’s how we stay motivated.

 


Builder Spotlight: Lyle Gardner

October 4, 2010

The building industry has been a part of Lyle Gardner’s life since he was just a small child growing up on a farm in Onslow County.

He was first introduced to the industry by his father, a heating and air conditioning contractor who supplemented the family’s income by building several rental duplexes. As a young adult out of college at N.C. State University, Gardner realized he wanted an outdoor job and took a position as an on-site sales agent for a regional builder. About a year later, he went to work for a builder/developer in the Raleigh area that was well-diversified in many areas of the real estate industry.

Quickly learning that diversification is key to a business’s survival through the good times and bad, Gardner started the two building companies that he owns today— Evergreen Construction Co. and Spectrum Homes.

Evergreen Construction builds, develops and manages apartments and affordable housing. Gardner founded the company in 1978 with the purpose of developing quality, well-designed rental communities. He believed that intelligent, attractive design could co-exist with affordable housing—a vision that has served him well. The company uses tax credits provided through the North Carolina Housing Finance Agency to finance the projects. In the past seven years, Evergreen has moved from providing mainly family units to predominately senior living apartments.

Spectrum Homes is an award-winning custom building company in the Wake County area. While traditionally building higher-priced custom homes, Spectrum began offering more moderately-priced homes to adjust for the demand and the economic downturn. The company is a recipient of numerous Parade of Homes awards since its first entry in 1983 and was nationally-recognized in the elite Southern Living custom builder program.

Taking the reins as NCHBA president

The building industry has been good to Gardner, providing a nice living for him and his family, and now he is ready to give back by taking the reins as President of the North Carolina Home Builders Association in 2010.

That Gardner is accepting the position of association president probably comes as no surprise to his industry peers and fellow HBA members. He joined the HBA of Raleigh-Wake County more than 30 years ago and has served in nearly every capacity on the state and local levels. From chair of various state and local committees to HBA of Raleigh-Wake Co. President and NCHBA Region III Vice President, Gardner has provided leadership and guidance.

“The home builders association has been a very rewarding part of my professional life, and through the HBA, I’ve learned a lot and gained a lot of knowledge from other professionals in the building industry,” Gardner said. “This is my opportunity to contribute and give back.”

Gardner strongly believes in the value of membership in the HBA and this year plans to focus on providing value to each of the 15,000+ members of the North Carolina Home Builders Association.

“This is an economy when everyone is watching the money they are spending,” Gardner said. “It’s incumbent on us as an association to provide value in membership so that members can cay ‘I’m getting a positive return on my HBA dues.’”

Gardner is optimistic in a year when the home building industry continues to struggle. He sees the legislative clout the association possesses as one of its major strengths.

“It is more important than ever to be a member of the home builders association, where we have a collective voice” he said. “We are the advocates for housing in our communities, state and nation.”

Community Involvement

In addition to his extensive work with the home builders association, Gardner serves his community in various ways. He serves on several appointed boards for the City of Raleigh, as well as the Habitat for Humanity of Wake County Board of Directors and the Community Alternative for Supportive Abodes (CASA) Board of Directors, which is a housing provider for families and individuals with emotional disabilities. Gardner is a member of Grace Community Church and a volunteer for several community charities.

Quick Facts:

Family: wife Rhonda, four adult children

Hobbies: fishing, hiking, scuba diving, snow skiing

Designations: Certified Green Professional, Certified Property Manager

Awards: Lifetime Achievement by the HBA of Raleigh-Wake Co., Distinguished Past President of HBA of Raleigh-Wake Co. (1992), NCHFA Community Development Award

Web site: www.spectrumhomesnc.com and www.evergreenconstructionco.com


Freedom: America’s No. 1 Business

September 2, 2010

Editors note:  The following article was published in June 1996. Yet with updated dates and characters, it could have been written yesterday. The last paragraph of the article says it all “The future of small business, like the future for our children, is not in the hands of politicians or bureaucrats. It is in our hands. It is what we will it to be.”  Do you have the will to make sure that it is? Look around. It’s time!

If you have read or heard about the National Federation of Independent Business (NFIB), you probably know that we represent small business owners. But you may not know that we represent more than 600,000 of them. We are a melting pot of commercial enterprise, including high tech manufacturers and family farmers and neighborhood retailers and service companies. NFIB members employ more than seven million people and report annual gross sales of $750 billion. Our typical member employs five to six people, makes $42,000 a year, and averages about $250,000-$300,000 people in annual volume.

Clearly, NFIB is the voice of small business in this country.

Standing on Principle

We are nonpartisan-that is to say, we are not affiliated with any political party. But we are sometimes asked: “Aren’t most of the politicians that NFIB supports Republicans?” Our response is: “We take stands on the issues. It just so happens that there are many more Republicans voting for our stands than there are Democrats these days.”

Our stands are based on what our members tell us. NFIB’s “Mandate Ballot” is sent out every 60 days. It states the most important small business issues and summarizes the pros and the cons of every position. (We consult closely with House Democrats, but, of course, those who do not support small business sometimes complain that our summaries are slanted.)

The Mandate Ballot is not like a modern political poll that goes only to a small sample group. It is mailed to all 600,000 members. Here is a recent example of how vital such feedback can be. When President Clinton came into office, he decided that America desperately needed major health reform. Our members agreed. But then the President put a non-elected official, Mrs. Clinton, in charge of drafting a sweeping, new federally managed health care program. He also allowed her to hire consultants-with our tax dollars-and to meet with them and various government bureaucrats and Clinton political supporters behind closed doors to work out the details. Doctors, medical association members, patients, and insurers were not invited. Neither were small business owners. President and Mrs. Clinton clearly thought that only their hand-picked “experts” ought to decide what the health care system in America should look like.

What they came up with amounted to a virtual revolution. They stated that government and collective groups-not the private sector and individuals-should really control health care. They argued that this was the only way to achieve “universal coverage.” Every American would have to be government-approved. To pay for it, “employer mandates,” with a few dubious exceptions, would be imposed on every business in the nation.

NFIB took a highly publicized stand against employer mandates. Why? Because 87 percent of our members said “absolutely no” to them. We told the White House that our position was non-negotiable.

It was a pretty lonely position for about six months. NFIB was rejected as a major player in all the ensuing debates on health care because we were not “insiders.” We were not willing to come to the bargaining table because to do so would have been to sell out our membership.

But the more the American public found out about what the Clintons and their experts had in mind, the more NFIB’s stand was appreciated and supported. Eventually, we won the battle, and employer mandates were defeated. The moral is this: Standing on principle is a safe place to stand.

For Freedom:

But one victory doesn’t mean that the war is over. There are still many in the Clinton administration and in the federal bureaucracy who are pushing for managed health care. They seem to have no concern for the devastating impact it would have on small business.

Labor Secretary Robert Reich is one of this crowd. When he organized his 12-member Labor Management Commission, he bothered to include only one token businessman, the chairman of a Fortune 100 company. He also has claimed that he represents labor in America. By “labor,” he is referring, of course, to the mere 11 percent that are labor union members.

He also routinely speaks of “management” and “workers” as if they were enemies. And the “workers,” rather than “management,” are characterized as the real producers. What he doesn’t seem to realize is that, on any given day, if “management” (i.e., the small business owner) is not the hardest working person in the place, it is because he’s out sick.

Secretary Reich wants to run our business for us, even though he has never had the responsibility of signing the front of a paycheck. He talks about the business community as if it were primarily composed of huge, impersonal conglomerates, even though it is a matter of record that over 80 percent of all businesses in America hire six or fewer employees, and of the six, two to three are usually family members. He says that business owners can’t always be trusted to provide a “good work environment.” Are you kidding me? Who wouldn’t want to look out for his own family?

And he concludes from his survey of the national economy that people want security most of all. But do they really want Uncle Sam to dictate every detail of their lives? Small business owners certainly don’t start their businesses for the sake of security; they start them for the sake of freedom.

For Freedom. Remember that every time you think of the business owner who gets up extra early every Monday morning so she can go to work and perform not just one but three jobs: owning, managing, and filling in for whoever doesn’t show up. Remember her on Thursday night too, because that’s the time when she has a knot in her stomach and is wondering, “Am I going to have enough money payroll?” She cares about this question because she knows the names of her employees and their families. She also knows they have already written checks to the insurance company and the landlord on Wednesday and that those checks must be covered by Friday. Why do I keep referring to “she” instead of the more generic “he?” Because the single fastest growing segment in the private sector is female business owners.

Big Government

It doesn’t matter if business owners are men or women, whites, blacks, or Hispanics, southerners, easterners, or westerners, manufacturers or service providers. They all agree that the greatest obstacle to success in America today is big government. When asked what arm of government they would most like see abolished, NFIB members are nearly unanimous in naming the Internal Revenue Service. They know the IRS doesn’t work and that it is the most intrusive of all federal agencies, operating in much the same as King George III and other despots in the 18th century.

They want the 5.3 million words in the IRS code of regulations erased and a new, fairer, and simpler code instituted. They don’t want an agency that, without warning or a warrant, can come into their business or home to “search and seize.” They don’t want any more “lifestyle audits” that demand to know:

“How often do you go out to dinner? What do you spend and where to you go?”

How many hours are you in the premises at your business, and what is your specific daily routine?”

“Where have you gone on vacation in the last year? Where do you normally go? Can you supply the names of any of the people you met?”

NFIB members also tell us that the government is spending too much money-too much out of an empty pocket. They don’t want the budget balance in five or seven years-they want it balanced right now! Their concern is understandable. How many business owners have a banker who would lend them money for five to seven years to spend more than they make?

This situation reminds me of a scene with me daughter, Danielle. She came home from school one day and said, “Dad, I saved you $60.”

I said, “That’s fabulous. How did you do it?”

She explained, “Well, I just bought a $180 dress on sale for $120.”

I moaned, “Why didn’t you save me $120 by buying two of them?”

She laughed and said “Oh, but I did”!

I told her she should drop out of school and move to Washington D.C., where she could probably land a great job in the federal government.

Do you think this story is merely facetious? It describes exactly how bureaucrats in our nation’s capital tend to think of deficit reduction. Slashing Social Security and Medicare, for example, actually means increasing program budgets by 45 percent in the next seven years. Now, in my “backwater” home town of Nashville, Tennessee, when something looks like a duck, walks like a duck, and sounds like a duck, we take a great risk and call it a duck. But when that same duck flies over the Potomac, it suddenly becomes “a winged fowl of unknown origin.”

Big Mandates

President Clinton has made such declarations as, “I’m going to reduce big government” and “The days of big government are over.” But the health care revolution he and Mrs. Clinton have tried to bring about would lead to an historic increase in the size and scope of the government. He has announced that he is seeking 17 new federal spending programs. And he and his secretary of labor have remained committed to the European model of economics, in which big government, big labor, and big business pick the winners and losers in the industry.

Secretary Reich – the man whom the President listens to and spends more time with than any other cabinet officer – had said on more than one occasion that small business, which has been so important in America’s past, has no significant place in America’s business future.

Perhaps what President Clinton really means is that big government is out, but big mandates are in.

Voting Counts

At NFIB, we believe very little of what politicians say; we believe almost everything we see them do. That is why we compile a voting record on every member of Congress. Regularly, we send them written notices saying: “This is a key vote for small business. We know from our members how they stand on this issue.” At the end of the congressional session, we put out a book called How Congress Voted, and we send it to every NFIB member.

If a senator or representative votes at least 70 percent of the time in support of small business, he wins a “Guardian of Small Business” award. If it is 40 percent of less, we oppose his re-election. If it is between 40 and 70 percent, we try to have a prayer meeting with him-because evidently he didn’t get those key vote notices. 

“How did you vote? It is a question that reveals some astonished and valuable information. The chairman of the House and Senate committees in the 103rd congress had an NFIB voting record of 19.6 percent. The chairmen in the 104th Congress have averaged 97.4 percent. What a difference an election makes!

But often I feel just like the congressman who was quoted recently in USA Today: “I feel like it’s half-time and we are winning, but there’s no score.” In the first 93 days of the 104th congress, there was more legislation passed by the House of Representatives that was good for small business than had been passed in the previous ten years. But until the House and the Senate agree, and until the President sings a bill into law, it is only rhetoric.

The Business of America

If the business of America were politics, we would be in deep trouble. But it is not. The business of America is small business. About half of all Americans-according to the most reliable reports-live in a small business household. But the people who have a stake in the future of small business are not just those who are owners, managers, or employees. They are the people who know that:

-the name of the game today is not pork; it is potential-potential for new businesses, new jobs, new goods, and new services;

-this is a pivotal time in our nation’s history, a time to make decisions not just about a balanced budget but about the fundamental nature of government;

-and, most important of all, no matter how busy we are, we must get involved in solving the problems of our society.

My father was a small businessman who learned this lesson first-hand. He owned and operated a small service station in Pensacola, Florida. One day, a group of residents approached him and said, “Bill, you should run for the local school board. We need you; the schools in this district are in trouble.”

Then they say, “Bill, you have to run for the school board. You have two of the most important reasons in the whole world: your children, Betty and Jack.”

My father realized they were right. He had to get involved. So he arranged to take time away from his business, ran successfully for the school board, and was elected chairman. In recent years, I sold my own business and became president of NFIB. Like my father, I had two reasons: my children, Danielle and Stephen.

The fight today isn’t over what we will have or not have. The fight is over the future for our children and our grandchildren. There is an old folk take that illustrates this point very well: A cunning, young man once devised a plan to outwit the oldest and wisest man in town. He said to himself, “I’ll carry a little bird concealed in my hands, and I’ll ask him, ‘What do I hold?’ He is smart, so he’ll guess correctly. I’ll then ask, ‘Is the bird alive or dead?’ Now, if he says it is dead, I’ll let the bird fly. If he says it is alive, I’ll crush the bird to death.”

He went to the old man and posed his first question, which was answered just as he predicted. But when he asked whether the bird was alive or dead, the wise old man paused a minute, looked at him, and whispered, “Young man, the bird is in your hands. It is what you will it to be.”

The future of small business, like the future for our children and our grandchildren, is not in the hands of politicians or bureaucrats. It is in our hands. It is what we will it to be.


Changes in Federal Reserve Policy?

September 2, 2010

In a statement following its Aug. 10 meeting, the Federal Open Market Committee (FOMC) observed that “the pace of recovery in output and employment has slowed in recent months.” This was hardly earth-shattering news, just an acknowledgement of what was widely understood to be the case.

The FOMC went on to observe (as has been noted in previous issues of Eye on the Economy) that household spending was advancing, if only slowly, “constrained by high unemployment, modest income growth, lower housing wealth and tight credit.” The FOMC also noted that “the pace of economic recovery is likely to be more modest in the near term than had been anticipated.”

The FOMC held to the target federal funds rate range of 0% to 0.25%, first announced in mid-December 2008. Further, as it previously stated, the FOMC said it expected to maintain the “exceptionally low levels of the federal funds rate for an extended period.”

Announcing one new policy item, the committee said that it would roll over the Federal Reserve’s maturing holdings of federal agency debt and mortgage-backed securities into longer-term Treasury securities (primarily two- to 10-year securities). This should keep long-term interest rates low, including mortgage rates.

The FOMC’s assessment of the economy is in alignment with NAHB’s outlook. NAHB expects the federal funds rate to remain in the 0.0% to .25% range through the middle of 2011 as a relatively slow and prolonged recovery puts little stress on capacity and resources, keeping inflation in check. Low inflationary expectations should help keep mortgage rates low.

NAHB projects that mortgage rates will remain below 6% through 2010 and most of 2011.


Builder Spotlight: Shimberg Homes, LLC

September 2, 2010

The entrepreneurial spirit is alive and well at Shimberg Homes, LLC, in Tampa, Florida, where fate brought together two talented individuals who knew they could combine their talents and prosper under our country’s free enterprise system.

Steve Weinberg, originally from Denver, Colorado, moved to Tampa initially in 1984 after the public homebuilding company he worked for purchased a local builder.  Steve worked with this company for 27 years total, leaving Tampa in 1988 and fortunately returning in 2005. Fortunately that is when Steve met Richard Shimberg. Fortunate for both of them. Fortunate that Steve then hired Richard to build his family’s new home. Fortunate that they then created Shimberg Homes, LLC. Fortunate that their talents complement each other.

Richard Shimberg, a second-generation Tampa builder, has a unique creative ability with home designs, and exceptional experience in “hands-on” construction and field operations. After spending years in the Tampa custom-home market, Richard has an unbeatable network of suppliers, vendors, and subcontractors. He knows how to get things done right, and on time, to make sure buyers’ home-buying experience exceeds expectations.

A third-generation builder, Steve Weinberg has leveraged 41 years of experience in the industry, including building homes on a national scale to provide the talent to manage the administrative and financial operations, as well as land and site acquisition and the entitlement process.

Together, they combined their vast experience, skills and expertise to create a homebuilding company that is special and unique. The result: Shimberg Homes, LLC, can offer their customers products and services unequaled by competitors in their business.

The Shimberg Difference

New home buyers find Shimberg Homes especially appealing because of their unique floor plans, which are designed for customer satisfaction. Homes have spacious rooms and comfortable flow, adaptable to any lifestyle. Oversized windows, tall ceilings and luxury custom features set Shimberg Homes apart from other builders. It’s a fusion of great homes and great locations at a very competitive price point, and that adds up to an exceptional value and a smart investment for  homeowners. The staff and management call it the Shimberg Difference.

Shimberg neighborhoods are conveniently located in the most desirable places throughout Tampa Bay: areas with excellent schools, outstanding shopping and recreation, all with easy access to wherever you need and want to be. These cozy and appealing communities offer countless opportunities to meet and enjoy your new neighbors, making lifelong friends.

How They Build

Where and what Shimberg builds is just as important as how they build their own homes. Each Shimberg home is built by a team of experienced construction supervisors who carefully inspect, manage and directly participate in the crafting of each new home. They employ the industry’s best subcontractors (all members of the local home builders association) and use nothing but the best quality materials and name-brand products to ensure all homes exceed standards of quality and workmanship.

Committed to Quality

Shimberg stands by the fine craftsmanship and quality homes they build, and they want to share their confidence in their workmanship with their customers. After closing a new home, they give every Shimberg customer peace of mind by offering a one-year Shimberg Homes Warranty allowing for touch-ups and structural repairs while the home settles. Taking their commitment to quality a step further, customers take comfort in knowing that each home is covered with the nation’s best new home warranty offered through Bonded Builders Warranty Group. Their warranty (first-year materials and workmanship, second-year mechanical systems plus a full 10 years of structural coverage)  safeguards the largest-single investment many people make and can protect homebuyers against unexpected repair or replacement expenses.

Don’t forget, this transferable structural warranty (stays with the home and is transferred to the new buyer) adds resale value to your home.


Selling Remains Important

September 2, 2010

September is a month unlike any other on the calendar. It signals transition. While spring happens anywhere from March through May – and summer and winter don’t have a consistent starting point throughout the country –  September means fall.

September signals fall even if the cooler temperatures don’t match the overall feeling we have that fall is upon us. There are many indicators.

First, all of the schools are back in session. Whether we have children ourselves — or grandchildren — or just drive through school zones as part of our daily travels, we know that school is back in session.

Second, there is more of a routine. Because schools are back in session, businesses and activities that catered to summertime fun while school was not in session have closed or cut back on the hours they are open. If we have children in school, we know the demands of homework and getting them to bed early so that they can get up early and out the door. If we don’t personally have children in school, many of our customers do, so they face this routine.

Third — and most importantly — football is back. Practices and preseason games started a few weeks ago, but the NFL, college, and high school seasons start in just a few days. What signals transition from summer and forms a definite demarcation that the calendar has changed than the start of football season?

Fourth — depending on where we live — cooler weather will be arriving (or at least getting closer), leaves are going to start to turn, and a feeling of fall will be in the air. Later in the month, the fall solstice will occur.

September definitely is the transitional month of the year. Yet, with all the changes that are occurring, we must remain focused on sales. Selling does not take a holiday. We have to be careful not to get so caught up in the changes in the weather, the start of football season, and the return to school, that we forget that we need to about the business of making sales.

Now, our customers may be more focused on the activities of the month than they are on talking to us or considering a purchase. This is all the more challenging as September and fall arrive. We need to be mindful of how much fun the month of September can be and that it signals the beginning of fall, but be diligent in our pursuit of the sale.

Regardless of any other transition that September means, it is not a time to de-emphasize sales. Our potential customers still have needs, and we have a job to do. Selling remains important.


Don’t Lose Focus

June 2, 2010

By Steve Hoffacker, caash, caps, cgp, cmp, csp, mcsp, mirm
Hoffacker Associates, West Palm Beach, FL

As springtime turns into summer with the coming of June, our thoughts turn to outdoor activities and vacations. Not just us, but our customers and colleagues as well.

Springtime is great — a time of new beginnings and freshness. With the warmer weather — hot weather at times — our pace slows a bit, and we think of relaxing at the beach, going to the mountains, sitting in the shade, taking in a ballgame, or staying inside to enjoy the air conditioning.

It’s this summertime, officially beginning later this month, that can cause us to lose our focus if we aren’t careful.

We enjoy the extended daylight hours, the outdoor activities, and the cookouts. The heat causes us to slow down a little, and we have to careful that we don’t overdo and slow down too much.

Of course, summer is the time for vacations. We begin planning where we want to go for that break, and if we aren’t careful, that planning can occupy a major portion of our time. It’s not unusual at all for people to spend more time planning their vacation than they actually spend on their vacation.

If we have children, they are on a several week break from school, and it’s easy to get caught up in their activities also. We want to do things with them — which is great — be we have to watch our focus.

We just need to create balance in our lives. We need to keep sufficient time devoted to our business that we don’t lose momentum or focus. We also need to be able to enjoy our families, the outdoors, and the warm weather.

The heat can physically and emotionally drain energy from us so we have to be careful that we maintain our nutrition and liquids. We have to be prepared to have a good summer selling season and fit in time to enjoy the outdoors along with it.

We also have to be patient because the summer can have the same effect on our customers and sales leads. Their focus can wander as well. This provides an additional challenge that we need to be ready for.

Enjoy the beginning of summer, but don’t lose focus.